Ideal Referral Partner Profile
An Ideal Referral Partner Profile is a defined description of the businesses that already hold trusted access to your ideal customers and are positioned to introduce you to them.
Published · Updated
Glossary · IRP
Why it matters
Referral partners are usually chosen by affinity. We partner with people we like, people we already know, people who came to the same event.
Affinity is not a qualification standard. The people we enjoy working with are not necessarily the people with trusted access to the customers we want. An ideal referral partner profile replaces instinct with evidence, and it is built to the same standard as the ideal customer profile rather than as a softer version of it.
The test is not whether you get on. The test is whether they hold trust with the people you are trying to reach.
Where it sits in the framework
RMF2, the second module of the Design phase. It is deliberately built immediately after the ideal customer profile, because the IRP is derived from the ICP rather than defined independently.
Defined in Ideal Referral Partner Profile Builder.